Avatar & app icon Locked
The CEO's real mark on a steel-grey clay-gradient plate (greyer than the brand navy, so it reads as rock and steel). Circle for social, rounded tile for the app icon. The plate is a social and icon treatment only; page surfaces stay light. Monty is the organic alternate avatar.



Profile covers
One master composition, cropped per platform. Cloud ground, real lockup top-left, headline in the open space, Monty anchored right. Swap Monty's pose per vertical when those accounts spin up.


Link-share image (OG)
What shows when a WebVegas link is shared. A reusable template: headline and Monty pose are the two swappable fields, not bespoke per page.

Post templates
The recognizable set tied to the five content pillars. One idea per post, one CTA (“See your free site”), fifth-grade reading level. Squares are 1080 x 1080; the story frame is 1080 x 1920.







Open picks 2 left
The avatar is locked. Two calls remain to lock the rest of the social pack:
- Covers: one master cropped per platform, vs. per-platform art. Recommendation: one master.
- Post set: approve these 7 formats, or rename / drop any.
Once picked, the formats lock into SOURCE-OF-TRUTH, same flow as type and depth.