Every WebVegas ad composes from one recipe so it starts at 8 out of 10: cool-white ground, one loud sunset moment (the CTA), real logo, a Monty or a greybox spec-site visual, one hook, one offer line. Built on the locked tokens. Honesty-locked: no fabricated reviews, ratings, or results. Any social-proof element is a labeled placeholder ("sample"). The offer (free spec site, 60-day guarantee) is real.
The formula
The ad recipe Locked
Six ingredients, in this order, on every paid creative. Swap the slots; never move the frame. The sunset gradient appears once per ad (almost always the CTA) so it stays the one loud thing the eye lands on.
1
Hook headlineOne idea, owner's words, fifth-grade reading level. Manrope 800 for the short punch. One word may go loud (sunset clip) instead of the CTA carrying it.
2
One visualA Monty pose (WebVegas-owned ads only) or a greybox spec-site mock. Never a stock photo, never a fake screenshot of results.
3
One sunset CTA"See your free site." The single loud moment, a gradient pill. Never two CTAs, never fake urgency.
4
Offer lineThe real hook: a free spec site of their business. 60-day guarantee. Stated plainly, near the CTA.
5
Real logoThe WebVegas signature lockup, color on light grounds, white on navy. Never a text recreation.
6
Honesty lockAny star count, rating, review, or result is a labeled placeholder. The offer and the guarantee are the only claims, because they are true.
Cool-white ground (default)
Mist: soft separation ground
Sunset gradient: one loud moment
Navy: ink / text only
Sage: quiet secondary
Where the words go
Story / reel safe zones
The 9:16 placement (1080 x 1920) loses its top and bottom to platform chrome (profile, caption, buttons). Keep every word and the CTA inside the middle band. The diagram below marks the ~250px reserved top and bottom and the one loud moment.
Top ~250px reserved: platform UI
Bottom ~250px: caption + buttons
Las Vegas home services
Your phone should ring while you work.
We build the site. You run the job.
bolt See your free site
Free spec site of your business · 60-day guarantee
verifiedReal logo, never text
format_boldOne word loud
boltThe one loud CTA
Anatomy — 9:16 with safe zones
1080 x 1920 · the locked recipe mapped onto the story/reel frame. Striped bands = reserved platform UI. Keep text + CTA in the center column.
check_circle The safe-zone rule
On 9:16, reserve roughly the top 250px and bottom 250px for the platform's own UI. Anything load-bearing (headline, CTA, offer) lives in the middle ~1420px. The logo can sit just inside the top band because it is presence, not a read.
bolt One loud moment
The sunset gradient is spent once. Usually it is the CTA pill. If a headline word goes loud instead, the CTA pill drops to navy so the ad never has two competing loud spots.
The workhorse · 1080×1080
Square 1:1 — feed ad
1080 x 1080. The workhorse feed placement (Instagram + Facebook). Three variants across the content pillars: the offer ad, the "stop getting burned" mistake ad, and a proof ad (honesty-locked, sample-labeled).
Las Vegas home services
A free website of your business.
We build it from your real business. You look, then decide.
bolt See your free site
verified_user 60-day guarantee
1A · The offer ad
1080 x 1080 · Pillar: how getting booked works. Swap: headline · Monty pose · offer line.
Stop getting burned
A pretty site nobody finds is just a poster in your garage.
We build one people actually find. No logins. No design homework.
bolt See your free site
1B · The mistake ad
1080 x 1080 · Pillar: stop getting burned. Mist ground (light & airy). Swap: the mistake line · Monty pose.
Proof, not promises
Booked. While you slept.
★★★★★
"Three new jobs my first week."
Owner name, Las Vegas
Sample
bolt See your free site
Placeholder review. Real testimonials only once collected.
1C · The proof ad
1080 x 1080 · Pillar: proof, not promises. Honesty lock: review + stars are a labeled "Sample." Real proof swaps in once collected.
More room · 1080×1350
Portrait 4:5 — feed ad
1080 x 1350. Taller feed placement: more vertical room for a longer hook or a spec-site mock. Two variants: a greybox before/after and a "marketing made simple" tip ad.
Before / after
From business card to a phone that rings.
Before
After
Sample layout
bolt See your free site
A free spec site built from your real business.
2A · Before / after
1080 x 1350 · Pillar: proof, not promises. Honesty lock: greybox mockups labeled "Sample layout," not real screenshots.
Marketing, made simple
Show up when someone asks their phone, "who's a good cleaner near me?"
That's what we set up. In plain English, no tech homework.
bolt See your free site
verified_user Free spec site · 60-day guarantee
2B · The tip ad
1080 x 1350 · Pillar: marketing made simple. Warm-cream ground. Swap: the one idea · Monty pose.
Full screen · 1080×1920
Vertical 9:16 — story / reel ad
1080 x 1920. The full-screen story/reels placement. Two variants, both respecting the safe zones from the anatomy diagram. The "AI as relief" ad and a local "Booked in Vegas" ad.
The AI part, handled
Everyone's talking about AI.
The only part you need: it answers your phone and books the job while you work.
bolt See your free site
Free spec site of your business · 60-day guarantee
3A · AI as relief
1080 x 1920 · Pillar: how booking works. "AI" loud once, then translated to a plain benefit in the next breath (voice standard).
Booked in Vegas
Summer in Vegas is your busy season.
Henderson, Summerlin, the whole valley is searching right now. Is your site ready?
location_on Las Vegas valley
bolt See your free site
Free spec site of your business · 60-day guarantee
3B · Booked in Vegas
1080 x 1920 · Pillar: booked in Vegas. Local + seasonal hook. Sage map-pin is the quiet secondary; CTA stays the one loud moment.
swap_horiz Swappable slots
Every 9:16 ad fills the same fields, so a new ad is a content swap, not a new design:
Eyebrow: the pillar tag
Hook: one idea, one loud word
Sub: the plain-English payoff
Monty pose: wave / point / chat / celebrate
Ground: cloud / mist / warm (always light)
CTA + offer: fixed, "See your free site"
Hook · body · CTA
Story / reel frame system 3-frame sequence
The organic (non-paid) reel rhythm: a hook frame that interrupts, a body frame with the one idea, and a CTA frame with Monty. Read left to right as one storyboard. Same 1080 x 1920 frame, same safe zones.
1 Hook · pattern interrupt
Your website is an expensive business card.
Keep watching. Here's the fix. 👇
arrow_forward
2 Body · the one idea
The fix
A site people actually find when they search.
We build it. You never log in. You just run the jobs that come in.
arrow_forward
3 CTA · see your free site
Want to see yours?
We'll build a free spec site of your business. You look, then decide.
bolt See your free site
60-day guarantee · no logins, ever
One reel = these three frames. The hook earns the watch, the body delivers one idea, the CTA sends them to the free spec site. Honesty-locked: no fabricated results or reviews anywhere in the sequence. Once these formats are approved, they lock into SOURCE-OF-TRUTH alongside the social pack.
